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The Platinum Group is a full-service, public relations firm, specializing in brand communication for consumer, fashion, government, sports, music and entertainment industries. Our primary focus is to identify our client's needs, analyze the market potential, set goals and utilize all avenues to communicate up-to-the minute information regarding your brand or product.
Founded in 1995, we have assisted a wide-range of clients in increasing their public exposure and enhancing their position in the marketplace. Using our exclusive national database containing more than 15,000 media outlets, we create customize publicity plans that deliver results. As a resource for those seeking powerful media presence and elevated brand awareness, we are recognized for our widespread efforts to book media on behalf of our clients and have developed hundreds of respected public relations campaigns that secure national results in virtually all major media outles.
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Our team of media professionals apply thier specific backgrounds to each client's industry challenge. We maintain these principals by beyond the RACE method, to focus on the following:
. Researching attitudes and new trends using advance resources
. Identify the action of the client in the public marketplace
. Creating news and featured events to generate publicity
. Evaluate communication of the client to gain understanding of the public
. Reasearch, planning, implementation and evaulation of all campaings
. Utilize targeted media in print, television, radio and internet
. Networking agressively for placement
Core Values, the five (5) Ws
We have genuine respect for everyone
We strive to maintain a good reputation
We take our business seriously and love what we do
We recognize the importance of making a diffrence in our communities
We are committed to staying updated on new trends regarding our client's business
Our company's growth is based on networking and the contributions of everyone involved, including our well-respected collegues. We use the latest in system technology to assist us in managing a mixture of ongoing and projected work for the firm.
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